Thursday, April 30, 2009

Forest Free Sounds effects

Ever been to a forest before? Those of you who have hiked on a jungle trail or have been to a forest reserve will know of the innumerable Free Sounds and enchanting music ensemble the forest has on show for visitors! Winds rustling through the trees, the laugh of the hyena, sharp cries of night birds, the placid noise of the small waterfalls and whirlpools, all combine to orchestrate a musical symphony almost ethereal in state, and poles away from the music cues and sound effects the urban resident is used to. And because of this unique nature of forest sound effects and the enigmatic ambience that forest sounds can create, it has become a popular stream of sound to incorporate in different projects.

But quality forest sounds do not come easy. First, recording such sounds is almost impossible in the absence of astute technical equipment and manpower. The costs of recording with such equipment are also sky-high, deterring amateur or small scale projects. Acquiring authentic forest Free Sounds in exchange of a huge amount of licensing fees is also not a viable option, more so with the long durations of time you would have to wait before the license is finally cleared.

This is where royalty Free Sounds portals walk into the scene. With numerous such free music and stock sound effects portals available on the net, students and small scale projects can incorporate forest sound fx and several other such varied stock audio clips into their presentations. But this great solution has a glitch too the lack of quality! The hordes of royalty free music available online does all but match the standards required by the users. And this has significantly made free music available on royalty free music portals an issue with the users.

But at Audio Micro, we assure you with quality as well as quantity. Our experienced and professional team of stock musicians and audio engineers produce world-class free music, which is not only authentic but high on the quality charts as well. Moreover we strictly scan our free music submissions to filter out any sub-standard Stock Photography tracks provided. We also provide free stock audio samples for you to download, which ensures that no matter how wide the range of your music requirements might be (from production music to music cues), we have a quality solution for them all.

Forest sound effects might include screeching and chirping birds and animals, the eerie sounds of the night in a tranquil background, insect sound fx etc. Audio Micro brings such sounds and more on a platter to you, albeit at an affordable price range. Our genuine forest sound effects not only make the presentation sound interesting and riveting, it also gives you as the client an edge over other presentation rivals!

So what are you waiting for? If you have always been keen on providing a backdrop of forest sounds within your presentation, Audio Micro is the answer. Start Free downloading authentic Free Sounds and achieve success better and faster!

TDC2 2008 Winning Entries For Free Fonts

Award season continues on Unzipped – albeit somewhat delayed. February traditionally is Oscar’s month, and in the type world it is the time of year the TDC2 winners are announced. TDC2 is the annual type Design Training contest organized by the Type Directors Club. I was hoping to receive some images of the judges at work but unfortunately that never materialized, and I’m still missing descriptions of some typefaces.

Just like the Oscars release their list of nominees, TDC published the Preliminary Results a couple of weeks before the actual announcement of the winners (the final results are only made available after the winners have been notified by physical mail). This list taught us that of the 166 Free Fonts entered from 28 countries, 21 were selected. The winning typefaces came from 13 countries; 76% was outside the U.S. Top country after the U.S. (56 entries, five winners) this year was Germany with 27 entries, of which two won, and The Netherlands with 11 entries and again two winners.

Unlike some other (type) design competitions, no rankings are assigned other than Judges’ Choices. The winning entries are listed in four categories: Text/Type Family (seven families), Display (nine typefaces), Type System (four type systems) and Pi and Ornament (one font). Within those categories the winners are in alphabetical order.

Wednesday, April 29, 2009

Helvetica and Alternatives to Helvetica

Free Fonts Helvetica is a classic. Helvetica is played out. Each of these statements is true to an extent. The world’s most recognizable typeface will soon star in a new film that documents both its omnipresence and its timelessness.

There are many reasons why Helvetica is so widespread. The most obvious being that a few weights have been bundled with the Mac OS for years. It is arguably the most respectable of the “default” Free Fonts. But it’s also used because it’s a safe, neutral choice. For many purposes, typography is more about content than style. Fans of Beatrice Warde will tell you that typographers should communicate without distraction. Helvetica, with its simple, unadorned forms, is the perfect crystal goblet. Even its ubiquity contributes to its neutrality — letters so common they become invisible.

But invisibility isn’t always appropriate, particularly in advertising or Logo Design where individuality is key. Here we recommend our favorite fonts from the grotesque genre that offer something different from Helvetica (or Arial) — whether it’s style, warmth, or extra features like small caps, figure alternates, and additional widths.

Some Free Fonts That All Designers Must Own

Here are some of the Best Free Fonts / Typefaces that every designer must own sorted by alphabetical order. There are 15 serif fonts and 15 sans-serif fonts. These fonts will last you your whole career!

A brief description of what each font is best suited for is provided however are not limited to this.

There are some top free cool fonts that are downloadable in this collection and some that come with your operating system… the others are not so free but they sure will help you improve your typography! They include original PC, Mac and Truetype Free Fonts.

You may also be interested in How to Choose a Font or the Top 5 Typography Resources of all time. Also don’t forget to subscribe!

Tuesday, April 28, 2009

Amusement Park Free Sound Effects

When you visit an amusement park, apart from the crowd noise there are various other typical sounds and 0Free Sound effects that co-exist. From the sound fx of huge roller coasters rattling through the runway to the jingling sound of a coin hitting the slot in a gaming arcade shop, amusement parks have a host of sounds. These though, often miss our attention due to the regularity with which they occur as well as the high-pitch and density of crowd sounds. But the absence of such sounds would take away half the sheen that amusement parks have which attracts the people.

Even though crowd sounds and amusement park sound effects are not at all rare, these are very tough to record individually. The omnipresent crowd noise and other interfering sounds create a din over the individual stream of sound effects that needs to be recorded. This calls for highly technical equipment and experienced professionals, both of which is not financially possible for small scale project developers and students who wish to incorporate such music cues into their presentation. Moreover, licensing issues for authentic pre-recorded amusement park sound effects force these groups to abstain from licensing authentic music and sound fx.

This is when such presentation and project managers turn to royalty free music. Free music is available from hundreds of free music sites operating online. But the issue with these royalty free music sites is that they cannot provide the audio tracks of a quality that is required by the users to make their projects really interesting and lively. This is the reason why many users shun free music sites, even if the stock music and sound effects available here are within an affordable range of prices. Audio Micro , however is different form the rest. We provide a promise of quality which is backed up by the fact that we thoroughly check free music submissions to our site. The stock music reserve here is enriched by the experience and skill of our professional team of stock musicians and audio engineers who collaborate to provide Stock Photography tracks and stock sound fx of exceptional quality.

Amusement park sound effects are required to be very clear and crisp, and its implementation is in varied subjects. We not only specialize in providing you with high quality sound effects, but our huge library of stock music and sound fx have other allied streams of stock audio clips as well. These include crowd sounds, game Free Sounds, sports sound effects etc. This makes Audio Micro akin to a one-stop store, where you can find answers to every little detailed question that may up in your quest for quality free music.

Audio Micro prides itself in providing authentic music, and gives your presentation a chance to stand out from the crowd of conventional free music incorporated presentations. All at a surprisingly affordable cost, giving you the perfect value for money offer for your project. With such luscious quantity and quality stock music tracks at hand, the search for authentic, concrete and quality free Stock Photography and stock sound effects ends here!

A Man of Many Faces Free Fonts

With a nice 3 week vacation before starting school again, I've rationed a bit free time to get around to doing some things that I've been meaning to get around to. Part of this list includes putting up some recently acquired posters, reformatting my hard drive, and finally finishing up my portfolio section for this site.

And yet there's one thing that I'm most eager to do—organize my jumbled typeface collection.

If you couldn't tell by the huge headers, I'm a bit of a type nerd. Ok, that's an understatement, but you get the point. One of the most challenging—and possibly most exciting—parts of any design project is finding the right typeface for the job. I usually start with a rough idea of what kind of face I'm looking for (slab-serif, old style, etc.) but it's almost always open from there. I've found that browsing through a list that's already organized is super-efficient. Conversely, there's nothing more frustrating than starting from “A” and browsing one-by-one, which begs the question: what's the best way to organize a typeface collection? (Sorry to anyone who thought this was going to be a “How to choose the right typeface Free Fonts” discussion; it's coming soon.)

Know Limits

While most of my Design Tutorials time is spent for on-screen endeavors, occasionally I'll take on a print project or two. I almost always find that there are such clear differences between the two, differences that make me believe that a great web designer can be a terrible print designer, and vice versa. The biggest difference for me is the limitation that each medium holds.

The ability to understand and design within the technology is what separates the superstars from the fan boys. For instance, print design offers the designer a much wider typographic range than the web does. Sometimes I get a bit overwhelmed by the sheer volume of typefaces readily available for use. One of the most crucial and rigorous parts of a project for me is choosing an appropriate set of typefaces for the job. Notice that I didn't say “the right set”. I'm a firm believer that a large selection of faces can be appropriate for a project; choosing from the pool is just a matter of preference.

Typobituaries

During a late night online conversation with another black, white, and orange website fan, it was decided that certain fonts should be retired. They’ve had a good run, but some things must come to an end. Whether, by overuse, obscurity, or just plain ugliness, here are some that just don’t make the cut.

Out of the kindness of my heart, I’ve honored their last requests for final showings. Let’s put these faces to rest:

CSS Typography Free Fonts

You don’t often see “CSS” and “typography” used in the same sentence—and for good reason. Traditional typography is a very subtle and beautiful form of design, with thousands of variations and choices. Unfortunately, with CSS that’s not quite the case. Don’t lose hope just yet, though. CSS can do more than you might think.

Typography isn’t an exact science, and like any aspect of design, it takes practice to select the right typefaces for the job and tweak them appropriately.

With font embedding, the widespread adoption of sIFR and a slew of image replacement and JavaScript techniques, there are numerous ways of avoiding the typographic limitations of the Web. Unfortunately, these methods aren’t trivial to use and each has its own limitations. So we’ll focus on embracing our options within the boundaries of CSS.

Typography isn’t an exact science, and like any aspect of design, it takes practice to select the right typefaces for the job and tweak them appropriately. This article can’t address how to design with type, but it can help you become more aware and explore the options available to you through CSS. With a little practice you can make your design easier to read and improve aesthetics.

Why CSS?

While there are other options, CSS is the easiest, most reliable, accessible and straightforward way to improve the readability and visual design of your sites. The only thing in your way is an awareness of the techniques at your disposal and an understanding of when to apply them. From line-height to letter-spacing, you have more control than you might think.

Fine Tuning Web Typography

Typography is a sadly neglected aspect of the web design process, an oversight traditionally blamed on the technical limitations and unpredictability of the medium. While it is true that the web Design Training may not offer designers the same typographic freedom as print, all it takes.

Monday, April 27, 2009

2009 Flash Animators' New Year's Resolutions

What will you strive to achieve in 2009? Here are just a few of my goals as an animator, to help improve my skills and expand my knowledge in the New Year. Breaking your New Year's resolutions is as much of a tradition as making them, but I'm going to give it a shot anyway. What are your resolutions for 2009?

Resolution No. 1: Finally upgrade to the latest version of Flash.

I don't know about you, but I've been stalling on upgrading from Adobe Flash Animations CS3 to Adobe Flash CS4. I want to, but lately I haven't really worked on any projects where the enhancements offered by the newest Flash would really benefit me, and I've been eyeing the price tag rather dubiously. With how often Adobe's been turning out versions lately, sometimes I wonder if I should wait.

Resolution No. 2: Find a new job.

Ever had that job that drove you absolutely batty? I think we all have. For me it's not About.com; I love it here. One of my smaller side jobs, though, is making me gnash my teeth. When that happens, it's time to move on and look into upgrading the old career. 2009 will hopefully see a change in the economy, so the job market may soon look good for all of us.

Resolution No. 3: Expand network contacts.

You can never know enough people when you're an animator, whether freelance Web Design Training or otherwise. You never know when someone that you met at SIGGRAPH may do you a good turn later when you're looking for work, or when the person who struck up a conversation in the checkout queue at the market might turn into your latest freelance customer. Keep business cards with you at all times, and resolve to branch out and expand your network of contacts.

Resolution No. 4: Take a class.

That's right, take a class - any class. You'll find inspiration for animation in surprising places; you might take a class on German language and suddenly be inspired to create an Flash Animations on the history of bratwurst. ...all right, that may be a cheesy example, but you get the idea. Learning is often a source of inspiration, and if you don't want to take a random class, take an art class - sculpture, painting, sketching. Improving your artistic skills in one area will always reflect in improvements in your animation skills, and may inspire a fresh new shift in your style.

Six Tips Steps To Choosing A Web Design Company

I am going to assume that you are like most people I know in business (and life!) and are therefore faced with the challenge of making the right decisions, relatively quickly, and in an informed manner. When it comes to choosing a web Design Training Company to design or re-design your website, you might not have time for lots of meetings, but in an ideal world you should probably try to meet with two or three different web design companies. Use the six steps below to guide you in making an informed decision that is right for your business:

  • Make a shortlist of web design companies with potential
  • Spend some time looking at their portfolios
  • Meet them and see if you like them
  • Make sure they understand business (not just how to build a website)
  • Do they understand how to target customers?
  • Make your final assessment of their proposal and costs
1. Make a shortlist of web design companies with potential.

We suggest you first ask around for recommendations, (fire off a quick email to all your contacts!) and Yell.com for web Logo Design companies within your area. fore visit to:-www.yourdesignneeds.comThink about how far are you prepared to travel if you want to go to their office for a meeting. (NB. A couple of our clients take a 3 hour round trip - but they say it's worth it to be working with us!) When searching on Google, you might try searching for "web design company Surrey" or try to narrow your search with adjectives that are important to you, i.e. "beautiful web design Surrey" or "florist web design Guildford". In any case, you will have many to choose from, so you may have to simply go through the results one-by-one, until you have two or three that look like they could be the right web design company for you. How do you do this?

2. Spend some time looking at their portfolios.

Any web design company worth dealing with should have on their own website, a well-presented portfolio of their clients' websites. Spend some time browsing through these. Ask yourself if you find those websites appealing, easy to navigate and that they guide you to important information easily. Is there good use of color, Free Fonts, images etc? Do you think they have done a good job for their previous/existing clients, and have they worked for any clients in a similar market to you?
Once you have a shortlist based on the best portfolios, choosing the right web design company for your business can be approached swiftly and intelligently using these key points to guide you:

3. Meet them and see if you like them!

We have more than one client who came to us after bad experiences with their previous web design company, bringing me swiftly on to a very important point: Don't work with someone you have never met. Some web designers work by communicating only by email. It just doesn't work. Establishing a good face-to-face rapport, which can be continued by telephone (and email as well of course!), is essential to building a productive and enjoyable business relationship. You need to have good, open, honest communication with your web design company so that you get exactly what you want, and maybe even have some fun along the way.

4. Make sure they understand business (not just how to build a website)

Modern, successful web design, (be it by one person or a big agency), will encompass the following three disciplines: 1. Business, 2. Creative and 3. Technical expertise. These are the Magic 3 - look out for them! You need to be able to talk business with your web Design Training Company, and for them to understand and make suggestions based on their experience. Their graphic design and technical ability should be clearly visible on their portfolio - you need to make sure all three boxes are ticked.

5. Do they understand how to target customers?

Although some web design companies specialise in designing for certain types of business, you will probably benefit from working with a company whose client-base is varied. Their experience working with such differing briefs and target audiences can bring a lot to the table (I'm talking clever ideas here - not a plate of biscuits).

6. Make your final assessment of their proposal and costs

Having met with the web design companies you should already have a good idea who is going to deliver what you need and be good to work with, but there is a last stage in this process. Following your meeting, you will receive the written proposal (a final chance to be sure that this company understands your needs and is able to meet them), along with a quote. The quote should be detailed (for example, more visit to:-www.my-early-days-on-the-net.com

so you can clearly see how much time is allocated to the design, and coding the site). How to make the final decision? If you can afford it, simply go with the web design company that best meets your needs (based on all of the suggestions in this blog post).

In these uncertain times, where the internet is becoming more important than ever for purchasing decisions, your business needs to be represented by an attractive, usable, informative website that appeals to your target audience. So why not get started today? Or you could put it off 'til later - you have nothing to lose but customers...!

Friday, April 24, 2009

Acting and Flash Animations 2

The aim here is not just to portray clear and defined feelings (happy, sad, etc.) but to look for a kind of inner feeling that we have in us all the time - maybe it can be called "consciousness". Try to "feel" your character when you create animation, not just move it around according to the principles of animation.

Think.

Your character shouldn't always act on immediate instincts. Look for opportunities to show thinking process, which leads to decision and action. It will enrich your Flash Animations with depth, complexity and believability.

React.

Acting is actually more or less a series of reactions - the character reacts to its environment, to other characters, to stimulus. Every action must have a reason. Make sure you know what your character is reacting to, and that the reaction is reasonable (in other words: it's reasonable that this particular character will react in this particular way).

Consistency.

Retain a consistent attitude to your character's reactions. A shy character (small, timid movements) that unexpectedly acts in an extroverted way with no clear reason, will suffer great damage to its credibility.

Personality.

The character's personality dictates its reactions - i.e., its acting. Again, we are not necessarily talking about a definite personality such as "arrogant", "grumpy", etc. Try to get to know your character the way you know a family member or someone you work with. What makes him tick? What is he afraid of? What are his problems?

Mood.

Mood resembles personality - it, too, dictates the character's reactions - but unlike personality, its effect is temporary. For example: a guy who's hurrying to work acts and reacts in a very different way than the very same guy as he calmly walks his dog in the evening.

Reading the above notions, one might think - "hey, all those things belong to the script and storyboard! Reactions, personality, mood - I can't control that! I'm just the animator here, my job is merely to move the character around and make sure there's a lot of anticipation!". My answer is in the following example:

The story board shows a character entering the frame, and looking angrily at another character. You're assigned to the scene, and the questions that should arise are: does the character enter slowly? Quickly? Determinedly? Hesitantly? Does he stop suddenly or gradually? Did he know the other character would be there, or does he spot it in the scene? Is he furious, or merely dissatisfied? What sort of anger is it - helpless (like a child's anger towards his parents), or superior (like a parent's towards his child)? And so on and so forth.

The actor/animator's task is to carefully read the script, study the story board, and try to "get into" the character. In other words: to find the character's inner feeling and to "wear" it for a while as if it was his own - so that he can get to know and understand the character. A good actor doesn't invent his acting - he discovers it. And still the Flash Animations Design Tutorials faces the tough challenge of putting the experience into his animation, keeping the principles of motion. It isn't easy, but the reward - that magical moment of believable animation - is worth the effort.

Scanning the layers of Graphic designing tools and software

Graphic designing is extremely successful in establishing online Logo Design of a company and its products. They can be very well promoted by intelligent use of visuals and marketing campaign. When a graphic designer works specifically for branding purpose, they are involved in many aspects like copywriting, logo designing, advertising and slogan writing.

To create graphic design certain tools are compulsory. First and foremost tool is a ‘Computer’ without it no online activity is possible. It acts as business as well as design tool. Graphics software can produce illustrations, images, layouts and touch-up photos. More the computer is latest version with better features, the results would be more spectacular.

Graphic Design Tutorials software play significant role in determining success ratio of the graphics. For instance Illustrator, Photoshop are some software popularly used for designing purpose.

The Adobe products are very standard and are widely used for graphic designing purpose which includes Flash, Illustrator, Acrobat and Photoshop. Every software has own functions and characteristics like layout, image editing, etc. Although a graphic design might seem simpler but many tools are needed for that effective end result.

Project management software and time tracking software can keep any business website Design Training organized.

If you want your work to be organized, than project management software would be helpful. For bigger size projects is a boon, you can manage the to-do-lists, billings, association and so on.

Another useful software is ‘Graphic design time tracking software’, it enables specific client billing, rate setting and keep track of the workflow. These are some of the many graphic design software popularly used.

Sometimes inspiration is also required for Design Tutorials creation. You can refer to graphic design books available in any good book store. Few can give design ideas, few technical assistance or few on business aspect.

A sketchpad or notepad can serve as a handy and helpful tool for scribing your ideas on it, as it is not always possible to jolt down all things in computer. It can serve to pen down ideas that strike a designer’s mind and refer them when required.

If you are really serious about having a website with quality graphics and unless you are not a well qualified and skilled designer, it is always beneficial to take help from designers, web developers, Illustrations Unlimited and other web professionals. There are skilled professionals having experience and knowledge about the aspects of graphic designing.

Thursday, April 23, 2009

Installing And Uninstalling Free Fonts

If you do find that you wish to uninstall a font, you can simply go to the Free Fonts folder and delete the unwanted fonts. A better idea might be to move the font file to another folder. This will keep the font from loading but will not remove the font information from the Registry. Should you want the font back, then it is a simple matter of putting the file back into the Fonts folder.

The fonts that come with Windows or that other software programs install are by no means the only fonts that you can use. To augment the fonts that come with Windows, there is a coterie of font fanatics who love nothing better than Design Tutorials new fonts, some of which are freely available on the Web. Many others are for sale. Once they start adding new fonts, some people seem to find it hard to stop. Anyway, there are many sites on the Web for obtaining new fonts and getting information about fonts (sidebar).

Windows has support for a number of modern languages but if you need fonts in more esoteric languages, the Yamada Language Center Font Archive has fonts from many non-Western languages (and some very Western ones like Cherokee and Cree) not to mention Gaelic, Old German, Slavonic, and more.

To install or reinstall a font go to the Fonts folder, either through Control Panel or by opening Windows\Fonts. In the "File" menu, select "Install New Free Fonts". A dialog box will open. Select the drive and the folder where the new font file is located. A list of any font files that are found in the indicated location will appear under the "List of fonts" heading. Highlight the desired font and check "Copy fonts to Fonts folder". To select multiple fonts, hold down the Control key and highlight all desired fonts. Click "OK".

The procedures for installing and uninstalling fonts are also given in this Microsoft Knowledge Base Article.

If you use fonts that are not standard in Windows, keep in mind that documents or Web pages that you prepare with these Free Fonts may look nifty on your machine but will probably have a different appearance on any system lacking any special fonts you use.

Clear Type

In Windows XP, Microsoft introduced some new technology called Clear Type. It is designed primarily for LCD displays and is therefore mostly applicable to notebooks and to desktops using flat panel displays. It improves font display resolution and screen readability for this type of display. Some people claim that it helps regular CRT monitors also but I could see no effect when I tried it on my CRT. (Of course, my eyesight isn't too good.)

  • To turn Clear Type on:
  • Right click on the desktop and select "Properties".
  • Select the "Appearance" tab and click the button "Effects…".
  • Put a check in the box next to the words "Use the following method to smooth edges of screen fonts" and select "Clear Type" from the drop down box.
  • Close the Effects dialog by clicking "OK" and click "Apply".
  • Microsoft also has a Web site where you can turn Clear Type on and go through a configuration process for the best settings.


Acting and Flash Animation 1

"An animator is an actor with a pencil", goes the oldest and truest Flash Animations cliché. Not "a draftsman that acts", but first and foremost - an actor. If you're trying to tell a story through a character, inevitably you're an actor. The only question is whether you are a good actor or a bad one.

My feeling is that in the past few years, while there's been great progress technology-wise, the art of acting in animation has been abandoned. Compared with the acting quality of characters such as Shere-Khan (The Jungle Book), Captain Hook (Peter Pan) and others, today's characters are pale, dull, and lack personality. In better cases, an exceptionally interesting voice-talent saves the day (Robin Williams as the genie in Aladdin); but usually the script alone is responsible for providing the characters with some sort of personality.

In the various internet forums one can find threads concerning software, Design Tutorials, textures - some even talk about movement - but it's rare to read something about acting. I haven't yet seen a comment saying something like "the animation is good, but the character has no personality". It seems that the level of expectations is so low, that it's enough for an animator not to make technical errors. Would you consider praising a writer simply because he made no spelling mistakes?

In the following article I have put on paper my thoughts considering acting in animation, which apply to any form of character animation - including 3D. The article is not meant to provide a "good acting in animation" formula - simply because such a formula does not exist. Every animator has his personal attitude, every film has needs of its own, and undoubtedly there are other ways of getting good acting. The goal is to propose a "toolbox" for the actor/animator, and maybe raise - even a little - the animators' awareness of acting in Flash Animations.

What is good acting?

When I ask my students what they think good acting is, the first answer is usually "believable acting". But credibility is only one side of the story. Good acting is believable and interesting. In my opinion, these two attributes wholly define good acting. With this idea as an axiom, we will try to separately analyze what makes acting believable, and what makes it interesting.

I. Believable acting

In the life of an animator there are short and rare moments of true magic. Those moments are the reason I became an animator, and they are the reason I still am one. I'm talking about a moment in which you look at the animation you've just created, and suddenly you believe your own character. Suddenly it's alive, it's there in its own right. Those are the moments of believable acting.

Believable acting holds a great power over the viewers, because the character they're watching gets a sort of meaning. Every man has meaning to us - even if we don't always think about it: If a total stranger sitting next to you on the bus suddenly collapses, you will not be indifferent - because the very fact that he is a flash and blood human earns him that meaning. This is why we feel sorry when Bambi's mother dies: we believe her and we believe Bambi, and both of them mean something to us. On the other hand, the characters in South Park are anything but believable, which is why there's no problem killing Kenny in each chapter.

Believable acting means that the audience feels that the character's actions are the result of its own inner motives, and not the Flash Animations inner motives; that the character feels, thinks and reacts consistently according to its personality and mood. I emphasized the last sentence since it encapsulates many of the ingredients of convincing acting:

Wednesday, April 22, 2009

Importance of Having A Good Logo Design

When a child is born we immediately name the child, and with his name we suffix the family or father's name. Why so? We want that for the entire life the child be called, remembered, recognized and acquainted by his or her name and we add family or father's name to his or her name to differentiate the child from other child having similar name. Similarly, when you plan to run a serious business, the first step you take is that you plan what to do as per your budget; the next step you take is that, you give a name to your business; to be successful; you want it to be acquainted, recognized and remembered by the public. So for convenience of your target audience, you tend to add a symbol as a brand to the name. This is called a "Logo design ". You can have a Simple logo, a Bright logo, or a Classy Logo Design. While doing so remember the following:

Logo design is a symbol of the company's goals, attitude and it targets market - logo is the visual design element. It creates the all important 'First impression' in a professional manner. It is a symbol that conveys your company's or product's, quality and trust worthiness. A Logo Design Training is enough need not to see your name - logo can work wonders for your business. It is the logo that conveys the nature and character of your company, Logo become synonymous. Logo facilitates in conveying what your product, services and company conveys. Influence any buyer phenomenally. To summarize, think, what attracts you the most when you go to buy a book, off course the Cover of the book. The front page headlines and the news article are selected with extra care by all the news papers. They capitalize on it. Yet the 'above fold' which is the top section of a news paper is read the most. Your LOGO is the major contributing factor to your success - Logo is a symbol. It must be remembered the most It's a visual synergy. Logo conveys the message, you want to express to the public. Logo Design expresses entire company and everything it stands for. Therefore, your company logo design must clearly sum up your business. It must be a simple graphic representation, professionally refined to serve its purpose. It must have enough power to influence the perception of your target audience. It should instill trust.

Important of Logo Design for a business

When technology is getting more advanced and the people's living pace is getting faster, they are now more emphasizing on efficiency rather than quality. People are more rushing on time to get things done faster and thus quality might be neglected. This goes the same to all kind of services, like website development and logo designs.

If you are doing a branding design, a good company Logo Design is undeniably important. This is why many designing companies are coming out to the market. Designing fee can be much cheaper as compared to last decade and the time taken for designing an ideal logo is also shorter. Thanks to the advancement in technology, we are able to keep in pace of the development. Successful company logo will definitely tell the public what they are, has a strong impact and easy to remember.

After browsing the Internet, I realized the highest bidding for a Logo Design Training is just less than $200. This phenomenon appears because the technology is too advanced and logo designing can now be done in the Internet. This is a sad case for professional designers as they actually put much effort in designing a logo.

As a responsible designer, they need to understand the corporate mission, beliefs, objective and philosophy before they create a company's logo. A creative and successful logo Design Tutorials will definitely make public to remember it when they think about the products or services that are related to the company. The time taking for an outsider to understand the entirely company is not as short, thus it reflects that a good and effective company logo will definitely take much longer time to be done.

Company logo represents the company's value and illustrates the company's identity. It acts like a trademark for public to know the products or services provided by the company when it has an exclusive logo. A good logo requires high quality artwork and the combination of text and icons. Professional designers will make full use of their IT knowledge to combine all the elements with graphic designs to produce the most suitable Logo Design for a company.

Tuesday, April 21, 2009

Understanding Stock Photography

Stock Photography can be a much overlooked sect of digital photography. Although, portraits, nature, abstracts and so on are more known through out the photography community, that isn't to say that stock photography isn't as important. What makes taking stock photos so different to all other types of photography is the applicable means to which stock photos are presented. Other types of photos such as portraits and macro sometimes don't have a definitive analogy to where such photos lie. A portrait can carry the quality of being a 'portrait' with no other applicable use besides the art in itself. Contrarily, stock photos have a very clear purpose and may even cross the line as to calling them a job instead of a type of photography. A proper explanation of stock photography is needed in order to further pursue the career.

First it is important to know where the term stock photos comes from. This is term coined, more fluently, on the internet, and most of the time it refers to selling and buying photos through a stock photo site. A Stock Photography site is a place that anyone can sign up and upload their photos in order for buyers to purchase their pictures. You can earn money.

based on whatever guidelines the site may have. A variety of people purchase stock photos mostly for job related reasons. The most popular frequenters of stock photo sites are graphic Design Training, marketers, magazines, and advertisers. They may use the picture in whatever way the want, they may edit the image or leave it completely unchanged.

In order to learn how to become successful in the business of freelance stock photography you need to know what buyers want and how it differs from regular photography. Depending on the practices of a job, buyers need digital stock photos for specific purposes that make it easily editable or accessible. They might need pictures of macro, landscape, and industrial subjects but just presented a little bit differently than what most are use to.

Advertisers might need pictures of self-directed compelling premises, that easily convey what they are trying to sell. Graphic designers want digital photos that are easy to edit that lack complex backgrounds and over shadowing. Also, a lot of jobs need several different versions of the same picture in order to find one that will do the project justice. Meaning pictures of the same subject but presented at different angles and camera positions. For a more comprehensive tutorial on how to take stock photos go look at the Design Tutorials and jobs in digital photography.

That is the basic explanation of what stock photography is. It can seem simple but learning the complexities of how to take profitable digital photos can take a while. If you are looking to pursue a career doing this freelance and on your own, then dedicate enough time, work hard and you will have something to show for it.

Does Your Biz Need an Extreme Makeover? The Perks & Perils of Re-Logo Design Your Company

The makeover business is booming and not just on TV. In today's image-conscious times, everything is judged first by how it looks. Re - Logo Design has become the "cure du jour" for everything from sluggish sales to increased competition and outdated products. So how well do these makeovers work?

It depends. There are times when re-branding is crucial, and times when it is nothing short of perilous. Remember, branding should be a reflection of your company; not just a projection of who you want it to be. You must ensure that the customer experience equals the expectation, or no amount of image re-vamping will work, at least in the long run. Before you re-brand, there really does need to be something different about your business, product or service unless, of course, your image never accurately reflected your company to begin with.

You should also keep in mind that the more dramatically you change your brand, the more likely you'll lose your current customers. This may be an unpleasant fact, but it's an unavoidable one. For example, if you attract price-sensitive consumers and you change your Logo Design to appeal to upscale trend-setters, your price-sensitive customers are going to run for the hills. Do you care? No, you don't care if you can keep your brand promise to your new, more upscale customers. But if you can't keep this promise, you shouldn't have tried to cast a wider customer net by rebranding. You simply can't be all things to all people.

That's why established companies with market share should always consider adapting their brand before starting from scratch. There is value in your name and image, even if you're tired of it personally. Is your look is out of date? Consider updating it by keeping key design elements that still work, while shedding those that don't. Keep your name or alter it only slightly. The key is to bring your look current without losing its original appeal, and thus customers.

Perhaps a more common problem is the small business whose image never truly reflected its brand in the first place. A poor-quality logo or clunky website does damage to any company, regardless of size. Does your image as projected by your sales materials reflect your product, your mission, and your values? They should. Logo Design Training is about using "mind share" to influence "market share" but if your promise doesn't match your product, it will be all for naught.

Another valid time to consider a brand makeover is if your company is headed in a new direction either due to new technology, new industry trends, new markets, or a new product launch. If you decide on a ground-floor makeover, work from a sound strategy based on facts related to sales and profits, not fatigue related to marketing consistency.

Re-branding must be conducted carefully and comprehensively. Ideally, you should change everything at once. Re-do your Logo Design (and name if necessary) and brand standards, then apply them to all sales tools from your business cards and website to your signage and brochures. Of course, this can be expensive, and requires some cost-risk analysis. If you can only afford to change one thing at a time, focus on your customer's typical first point of contact. For example, a retail business might consider its signage and/or ad in the phone book, while a business-to-business firm might concentrate on its website.

If you change the name of your business, know that it is rarely a good idea to substitute the name of one of your products for your company, even when your product is well known within your industry. Doing so can be self-limiting, making it difficult for you to keep pace with future industry changes.

Branding isn't an option today: your business will be perceived in a certain matter either by default or design you choose. Reinventing your business time and time again is not a good idea but adapting to changing consumer needs and industry direction is crucial. Take control with strategic, relevant branding that differentiates you from the competition.

Monday, April 20, 2009

Use Free Photoshop Tutorials to Become a Master in Photography

People who work with digital photographs are probably masters in the art of using Photoshop. And when I say art I mean that, from normal photos, they can obtain really artistic photos, with all flaws corrected, with the right color saturation and all kinds of marvelous effects.

But we are all asking ourselves, how these people can transform a photo into a work of art? The answer is quite simple: they have learned all their tricks by using books and free and Photoshop tutorials. But it's a lot easier to use tutorials when you want to learn something new, because you no longer have to consult different books and ask your friends until you get your questions answered. These free Photoshop tutorials are made in such a way that everyone can understand how the software works.

These free Photoshop Tutorials can be found on the internet

divided into different categories in order for you to find them easier and faster: the basics category, the photography tutorials, and the texturing category and only for Photoshop fans the special FX and the web designing tutorials. On other websites you can find free Photoshop tutorials classified by the version of the program so you can pick up a whole set of tutorials made especially for the Photoshop version you use. Only for Photoshop fans tutorials that are great for multimedia pros, video, film, graphic and Website Design Training.

If you search the internet and type free Photoshop tutorials you will be surprised to see how many tutorials for this great software are out there. Basic Photoshop tutorials are for those people who do not know a lot about how to use Photoshop. They can easily learn from these free Photoshop tutorials how to change the color of the hair, how to remove red eyes, retouch pictures, learn the essentials of layers, get a quick overview in what concerns the gradient tool and many more.

Those people who own a website can also use photoshop tutorials. In some more advanced tutorials you can learn how to make a hosting server with Photoshop, create website navigation bars, create professional introduction pages and make media site content boxes easily. These are only a few examples of what free Photoshop tutorials can teach you. There are also a lot more options and tutorials for you to choose from, and they are not limited only for Photoshop fans, they are available for everyone.

You can find hundreds of Photoshop Tutorials on the internet, but if you really want to learn something you should stick to a few basic tutorials and then rush for the more advanced ones that are reserved only to the Photoshop fans. Step by step you will learn all the tricks this great software offers you.

Free Photoshop tutorials are a great opportunity that no one should miss. Learning something new and fun for free is not something to refuse every day. Maybe you will not become the director of an imposing magazine by learning how to use Photoshop, but at least you could have a great Stock Photography album to share with your friends.

Photoshop Tutorials Fast Track for Newbies!

A Step-By-Step Video Photoshop Tutorial Training That Shows You Photoshop-Conquering Shortcut Secrets... In 2 Hours, And Without Any Headaches!"

"Photoshop Fast Track For Newbies" is a complete, step-by-step training program that's perfect for you...

No more spending hours and hours reading boring books or falling asleep through a 10+ hour DVD course costing $300+ (aimed at advanced professionals), when all you want to know are the shortcuts.

This is an easy to use training program designed specifically for the newbie just like you, on how to use the most common tasks in Photoshop, which includes shortcuts the professionals use!

Here's Why This is The Best Newbie Photoshop Training Money Can Buy...

  • I assume, (like me when I started), you know very little about Photoshop Tutorials , so I've made sure to walk you through every button, every action, every move of the mouse... so that there is absolutely no way that you can get lost and not know what to do to create great graphics.
  • Unlike DVD’s or Manuals, Photoshop Fast Track is interactive. You get to watch what I am doing... and most importantly you get to follow along and work with me step-by-step on your own computer. This is vital to help you actually "learn by doing" (and shortens the learning curve by 78% vs. other methods of learning.)
  • I made every effort to make this Design Training fun. If you are having fun and making progress then you are going to stick with it - unlike a boring manual. You want to learn Photoshop as quickly as possible and get yourself up and running, and keeping your learning fun and light hearted (as these videos do) helps big time!
  • You have the ability to pause, rewind and re-watch the videos anytime. This gives you total control over your learning process so you can learn at YOUR own pace... and never feel overwhelmed.

What Exactly Will I Learn?

By simply sitting back and watching these videos you learn:

  • How to transform old photos just like new in just a few simple steps - it's much easier than you think! (In fact we'll give you a shortcut which will allow you how to transform photographs you thought were "beyond repair").
  • How to remove red eye from photographs so your friends and relatives no longer look like they are "possessed"... (think back now how many photos would have looked great if it wasn't for the "red eye" - that problem will soon be a thing of the past for you... and people will love you for it)
  • How to easily change the appearance of any photograph or image, and apply cool special effects... effortlessly! (Like how to "flip", add shadows, crop and so on, so forth)
  • How to finally take command of all the important Photoshop tools like the "text tool", "paint bucket", "lasso", "magic wand", "gradient fill", "layers", "effects" and much much more... and start using Photoshop like a pro (even if you're only starting out!). Don't worry you'll soon know these terms like the back of your hand.
  • How to use the "Palette Well" to setup your Photoshop environment. Learning how the "Palette Well" works will save you hours by allowing you to get instant access to the tools you need for each image. When you go through the videos this mysterious tool (and many more) will be second nature to you.
  • What is the toolbox and why it is needed for most Photoshop tasks (once you learn this you'll be able to accomplish any task virtually with the click of your mouse).
  • How to quickly find any image you want to work with... it's amazing how much time people waste simply because they don't know how to really use Photoshop Tutorials to navigate to each image, and then can't find the images they have just worked on and saved - don't feel bad, we have all done it :-)
  • How the "Image State" feature of Photoshop can allow you to never make another mistake again - this is one of the top secret tools used by the pros to always turn out flawless work.
  • Using the selection tool to make all your Photoshop work easy (I'll reveal the dirty little secrets, that most Photoshop users don't even know, on how you can use the selection tool with amazing effectiveness).
  • How to correctly use the "Grow" command and how it can make tasks that used to be impossible now only take seconds - this one will save you a lot of time.
  • What is the difference between a canvas and an image? Knowing this can alleviate many headaches when you start to change image sizes - using the wrong option can totally distort a photo, and you may never know why!
  • Discover Photoshop’s BIG secret - layers. As soon as you master these, you'll be able to manipulate your images with ease, and make changes or test new effects in a snap.
  • Learn the different image and color modes and when to use which - so that you'll know how to specifically develop images that appear great on web pages, computer-based multimedia etc.
  • How to retouch and improve any photograph - easily. While these techniques are simple they are extremely effective, and have very impacting results.
  • How to paint like Monet using the Photoshop paintbrush tool... you can do some VERY interesting things with this after watching Photoshop Fast Track.
  • How to merge two (or more) photos together seamlessly - like the top magazines and newspapers do!
  • How to "frame" a photo so that it looks like a professional fashion photographer took it. (This is so easy when you know how!)
  • How to save your images in all the different formats - and which format is best for the Web (where you need "optimized" images that load quickly).
  • How to use the "Crop" feature so you can quickly and easily trim a photo or "cut out" any part of an image you don't want to appear.
  • How to find and use "plug-ins" (pre-programmed tools) to achieve amazing effects instantly. Plug-ins are extremely powerful and so simple to use once you know how!
  • Everything you need to know to apply text to images, how to select the right fonts, apply cool effects and much more.
  • How to make amazing enhancements to any photo such as, teeth whitening; blemish removal, hair restoration, wrinkle removal, double chin removal... all in seconds. Photoshop is the same tool that Hollywood has been using for years to make the stars look like so darn good in their promotion photos! (Hell, once you know how you can EASILY make yourself look 10lbs slimmer, I've done this for hundreds of people on their wedding or holiday photos!)
  • How to make graphics and logos - from scratch - just like the high priced "designers" do that can charge as much as $300 to $500 to produce... you could even sell your services after you take this training. Online design sites are quietly making a fortune doing simple design work that you will soon be capable of doing easily. There really is a genuine demand for your "soon to be aquired" lucrative new Photoshop skills... if that's what you're looking for!

The above represents just a small sample of what you'll learn with the Photoshop Tutorials Fast Track for Newbies video tutorials.

Friday, April 17, 2009

Great Internet Marketing in Website Design

When you walk into an ice cream store you expect to see ice cream, a shoe store--shoes, an electronics store--televisions. The point is one that merchants have known forever. You can't sell what people don't see on the shelves. Website designers, however, are not merchants rather they are artists with a flair for the technical. They often Design Training for the sake of design without taking into consideration the purpose of the website itself--to foster awareness of services offered or of product being sold.

On this point, the most unforgivable mistake that web designers make is to hide what is being sold from site visitors. fore visit to:-www.thedesignbuild.com The simple truth is that your visitors expect to see what it is that you are offering on your home page, the introduction to your website. They want to know without having to dig through pages of useless information to see what they are getting themselves into. As a designer, I believe it is my duty to make it easy for your customer or client to quickly understand what you are selling before they have time to migrate away from your page to your competitor.

Statistics show that most (over 90%) visits to websites last for less than 2 seconds, about the same time one looks at a print advertisement. Not long at all. If the visitor doesn't see something of interest in those brief seconds, they are lost to you perhaps forever. They aren't going to spend time scrolling through page after page to find out what you do. They aren't going to wade through benefits if they aren't quickly convinced that you offer what they need. They aren't going to bother. They will simply click away just as fast as they clicked on your site. If your client has to guess what you are selling they are gone. It would be like walking into an ice cream store with a hot fudge sundae in mind and seeing a list of benefits of eating ice cream before you are granted access to the inner sanctum where the ice cream is actually being sold. I wouldn't stay and I'm sure you wouldn't either.

A Design Training job is to make it clear immediately what the purpose of your site is, what is being sold or offered. This information must be in the first third of your web page or you risk sending your potential customer to your competitor. So how do you make it clear what you offer?

The answer is simple. It really is! TELL YOUR VISITORS in explicit terms what you do. Don't mix words, back away from a simple, straight forward statement of what you do and that's it. No why, no how, just what. Think about how you tell someone that inquires as to what you do. You tell him, "I'm in the widget business. I sell widgets to the people who need them most." You don't get into a long explanation about the benefits of your widgets over your competitors widgets. You don't go into the history of widgets in America. You can offer to sell Design Tutorials to your friend. That all comes later. Now its all about straightforward information--period!

In the same way you tell someone what business you are in, you must TELL visitors to your website what you can do for them and do it quickly, without frills. Your visitors want quick information. They are not going to scroll down to get that information. They'll just go elsewhere. As a designer, my job is to be sure they stay put. Make your site so informative at the beginning that your visitors choose to linger rather than migrate away.

Top Pick Free Download Site For All Creative Work

Come to Your Design Needs a one stop point where you'll find a free links resource to all your design requirement and numerous resources to assist you in visualizing the design of your project. You can connect with an array of sites related to design.

Your Design Needs : This site is effective when free Downloading individual item, as this similarly contains features found in the Stock Photography. However, the CD-Rom is only available for Windows.

Free Fonts: This Site is available for all Designer, and comes in a personal as well as a corporate version. And Also allows other User can also download to file your personal or company useand easily and quickly download it.

Icons: There is no reason for you to worry because this Site can prepare, file, and free to download all file and image.

Photoshop Brushes : An "interview" interface allows you to manually enter your in ours site and data. Using this site , you are also able to download file in your computer for your creative work and free access

Free Sound: This site which has free, sound, and listen free sound for test versions available is very easy to run. With merely the click of the mouse, you are directed to the Download your sound.

Design Training : An Design Training method which is easily give you to input the important Design Tutorials that will complete your creative work.

Your Design Needs a free links resource to all your design requirement trying best to reach the world with quality resource links for Creative Fonts, Stock Photos, Illustrations Unlimited, Sounds, Photoshop Brushes, Icons Collection, Flash Animations, XHTML & CSS, and Free Web Templates. Our high quality free Web Templates under different categories such as Finance Market, Communication, Resort Website, Ecommerce Junction, Diamond Forever, Business Trading, Time Management, Real Estate, Photographer, Model Hair Salon, Online Shopping, Fengshui, Business Advisor are easy to download and can be used as per your requirements. Our site links to the best resources providing websites; we don’t arrange the order of listing with paid listing but surely with quality and reach of the website.

Content Rich Websites Design Tutorials

Booming number of websites has given rise increased demand of good online content. More and more companies have sprung up offering quality content management services. There is cut throat competition for grabbing topmost slot in the search engine rankings. Choices are plenty, costs of CMS services vary according to the company you choose.

The question is how to choose the best CMS solution for your company. It highly depends on your company profile, range of products/services you deal into, budget and type of information to be displayed. Pick the right content management system that can fulfill your content requirements. Many innovations and techniques have been introduced in CMS to address diversified needs of customers.

Implementation of CMS requires proper planning and adoption. If your aims are clear it would help in systematic planning.

Website owners should be well aware of their business goals which can be defined considering factors like efficiency, Logo Design, productivity, budget, etc. If the goals are not set clear, chances of the CMS being a failure increases. While taking decision regarding CMS service provider see to it that it does not have overhead costs or prove to be time consuming and costly in the long run.

Content information landscape of your website should be clearly known to you. Information about how this process takes place, its basics, rules and so on should be known even if you don’t have technical knowledge also. Criteria for CMS selection can be well drawn on the basis of content information landscape.

Acceptance of end user community affects the success level of CMS. Even if subject matter experts don’t have the complete technical knowledge they should be able to use the system and make needed changes in website content. A CMS has to be flexible enough to adapt to different IT Free Web Templates need of the organization.

Any CMS should be handy enough to be deployed and configured to make it more effective and should not be demanding much training by the non-technical people. Otherwise its cost of implementation will be much higher.

If you want your website Design Training to be ahead in the league of other websites, install well-equipped content management system to attract new customers and sustain the existing ones. This system gives you full control over what your customers get to read online, thus giving freedom to change, edit or remove the content from the website.

Thursday, April 16, 2009

Christmas Free Sound

Come December and the world seems to be the best place to live in. All because Christmas is here! And who doesn’t want to listen to the oh-so-lovely Christmas carols and other feel good music and songs? One of the most definitive characteristics of Christmas is the unique music cues and carols sung during this festive season, and most corporate companies and stores capitalize on the Christmas music and sound effects to get their consumers hooked. Christmas music and allied sound effects are generally made up of several instruments and singing styles, mainly including the classic piano, accordions, violins and chorus singing styles! But the problem with authentic Christmas music and allied Free Sound fx is its availability at an affordable price.

Licensing fees for such music is very steep and the option of employing professional musicians to churn out quality music or sound effects is not only expensive but often not worth the effort. Does this mean that the Christmas spirit is dampened by the non-availability of affordable music tracks and sound fx for small scale needs? Here is where royalty free music comes into play. With hundreds of online portals offering Stock Photography music and stock sound effects at a minimal price range, small scale free music requirements are met with ease today. But what has been troubling a majority of such consumers is the fact that most of the online portals offer quantity against quality. This robs the free music portals off their sheen for being the ideal music solution over the net.

But at Audio Micro, we specialize in providing you with the best quality stock audio clips that include stock music as well as sound effects, albeit of the optimum quality at affordable prices. We ensure quality through our regular quality checks, combined with the enriched reserve of free music we possess. Our professional team of stock musicians and a technically superior team of audio engineers enrich this existing reserve with excellent quality stock music and music cues, which are varied in nature. This ensures that the music you intend to use in your project or presentation or for any other purpose is genuine as well as diverse. We also offer sample tracks for download absolutely free. You can listen to these tracks and then prepare a checklist of the music cues and Free Sound Effects you wish to purchase from us.

With Audio Micro’s authentic stock music and stock audio tracks, you need not worry about spreading the Christmas spirit through music. As one must have noticed, not only is Christmas music used during the festive season but also in films, presentations and videos with the topic as its core or in production music themes. Stores, especially smaller organizations prefer to use genuine royalty free music to highlight their products and stores during the festive season. And what better way to do so than using the quality resource of Audio Micro Free Sound! So, have fun this Christmas, and let Audio Micro take care of your free music needs!

Face To Face Free Fonts

Stefan Hattenbach started Design Tutorials typefaces in 1996. In 2003, he established his own independent foundry and design studio, MAC Rhino Fonts (MRF). Proud A.S. Roma supporter and father of two, Stefan works his magic from a studio in the beautiful city of Stockholm.

Another pleasure is to see if your initial ideas will be suited for a final product. Sometimes the end result turns out just fine but not as you planned from the beginning. A third thing would be the fact that the same “basic pieces” are used over and over again, like notes in music, and yet the outcome can be so different.

Because I have to! It’s both a drug and a passion combined into a weird “relationship”. My passion for typography and the shapes of letters had been lurking for long time.

Then in 1996 I couldn’t hold it back any longer. Ever since, it’s grown stronger. The more I do it, the more involved I get. I have high expectations and am quite strict with myself, but overall it’s fun, fun and fun.

How do you feel when you see your typefaces in use?

Of course I feel very proud to see graphic designers or others make good use of my own typefaces Free Fonts. It’s like a personal reward and also a proof that they are worth buying. Sometimes they are used in a disagreeable way, but that’s part of the game when you make your typefaces available to the public.

Actually I’m often surprised at how others can come up with so many nice solutions—solutions that I wouldn’t have envisaged myself.

Do you see yourself more as an artist or an “engineer”?

I would say more as an artist. The technical aspects of type Design Training interest me far less than the “arty” ones.

I know both are important for the end result, but I often let other colleagues help me with kerning, format generating, etc. At this stage of the process my brain is often set on the next typeface in line.

Do you have any more plans for Anziano? A sans serif counterpart, perhaps?

I’m not sure about Anziano sans serif. For now I can’t see it on the horizon. What I do know for sure, is that it will be upgraded in the near future.

My friend Peter Bruhn at Fountain Type Foundry has urged me to complete a full range of small caps. This is a part of the transformation which will eventually turn Anziano into an OTF Pro.

Anziano includes some beautiful ornaments. Where did you get your inspiration for those?

Thanks. I’ve always been fascinated by icons, ornaments, and patterns. So for me it feels quite natural to include a set like this for most of my typefaces.

I gather information and inspiration from various places. I usually take a lot of pictures when I travel. I know for sure that some details found on buildings and elsewhere inspired some of the Anziano ornaments. Others were found in old books.

Do you have a favorite period in type history?

I love the Judged era in general and some of the ideas for my icons and ornaments have been found within that period. However, the typefaces of that period are very distinctive and therefore “marked by their time” and not wholly suitable for modern layouts.

Having done more text oriented typefaces over the past years, I’ve become influenced by the masters from the 17th and 18th centuries. I’m full of respect for the letter forms shaped back then, and how they still hold such a strong position even today!

Do you have favorite typefaces and type designers?

I assume every artist is influenced by others, for better or for worse. I see it as a part of one’s “artistic evolution”. Barry Deck, Neville Brody and Emerge were my early sources of inspiration. Also the Swedish designer Karl-Erik Forsberg (1914-1995) has inspired me.

Can you tell us something about how you Design Tutorials type?

Basically I do a lot of research to make sure it hasn’t already been done. If It’s an interpretation of some historical typeface, I study the existing versions in detail. All this is to be certain that I end up with a unique and personal typeface, while paying the utmost respect to designers of the past and the present. Another important thing to figure out from the beginning is how the typeface is intended to be used.

Different usage requires different approaches and needs—these factors will influence the design. I always begin with the “regular” weight. After that I usually let the typeface rest for a while. Usually some weeks but sometimes even months. That gives me a good perspective on the design. 9 out of 10 times, this will lead me in a new direction—one that I wouldn’t have envisaged at the beginning.

I’ve found this process very “healthy” and it always moves the Design Tutorials forward in a positive direction. When the regular master weight is done (after a few rounds), I move on with the italic, bold, small caps, etc. I finish up with alternates and ornaments/dingbats if needed.

What are your plans for the future?

For the past two years I’ve managed to work almost full time with type design. My long-held desire is to be able to continue this way. I really enjoy designing logotype, identities and graphic design in smaller portions. This is an excellent way of testing my own typefaces in real projects, and also stays in touch with the “end user side”. Regarding upcoming projects, I have a few custom type projects lining up. More designs are planned and in progress for Veer Inc. Also, some major upgrades for my designs at Fountain are just around the corner. Oh yes, the web site needs a major face lift as well, but that’s another story….

Wednesday, April 15, 2009

Free Fonts Garamond v Garamond

How many times have you heard someone exclaim “Isn't a Garamond such a beautiful thing!”... Without a doubt, it's a beautiful typeface, even if I hate to use that expression. You could just as easily say a car is beautiful and immediately ask yourself why. Of course the answer is in the way one approaches type creation. There is that method of painstakingly drawing by hand (hand tooling) that gives characters that crafted aspect that gives off an air of the terror and rural furnishings; and then there's the modern method, far more conceptual, contemporary art in such a stark break with tradition and received wisdom — which isn't to say that they are any less beautiful: But their raison-d'être is no longer simply to be so [beautiful], but to arrest, and even shock. I'm thinking of the typefaces of Zuzana Licko who while developing, using the only methods available at the time, bitmap fonts for Macintosh in the '80s, made a leap both backwards and forwards in character creation. By forward, we are to understand the modern expression of a new era of telecoms and digital technology. By backwards, the accomplished work of hundreds of craftsmen of alphabetic forms who have strived for centuries to better writing and its legibility. We then have two schools of thought, two methods of approaching typographic critique, and one could not chose one over the other, such is the importance of securing the symbiosis of creativity and innovation with the promotion of ancestral traditions.

I've superimposed grey circles at the spots that need your attention for you to be able to ascertain the differences in design. The squarish vibrant-angled foot serif shape is close to the original. The a's top serif, the apparent attack of the quill (for we are no longer in the domain of calligraphic tracings, but in that of drawing proper; all the same Simoncini approaches the a as if he were holding a calligraphic quill, and imparts a flat aspect to this part of the a). Overall, Simoncini's Garamond, at once supple and traditional, is pretty close to the Garamond of Claude G.

The same goes for Robert Slimbach's Design Tutorials for Adobe — apart from the dulled serif angles, rounded as though to reproduce the lead stamp on paper after multiple uses. It's also a very similar approach to that of Editions Galliard, who in 1985 asked the French company Micro type to digitalize (that is to say, vectorise) a worn-out Garamond (printed with thoroughly used type) to allow them to set a collection of the Pléiade in Garamond on digital photocomposition systems: modernity of process with a neotraditionalism that Claude Garamond would no doubt have denounced as heresy had he been there to see it.

Free Fonts Monotype's Garamond is resolutely different (again, click to enlarge). The serifs are set in a manner one might almost call clumsy, differing from letter to letter, and even within the same character (capital and lower-case both bear witness). The rounded forms are of a distinctly drawn character that could never be mistaken for the output of a quill; the hook of the is of an almost constant width; and the same letter's counter, much thinner compared to the higher portion of the character, seems almost to be falling over. The contrast between full and loose strokes is also very interesting, relatively unmarked. This is a Garalde typeface by parentage, and one step remains before one can go calling oneself a Garamond; I leave it up to you to take it (or not). For my part, I've often felt that the denomination of typefaces has a rapport with marketing and not exclusively with form: It's certainly easier to sell a Garamond or a Times than a Janson or a Goudy, especially on the French market. But I'm speaking of an era when one bought typeface (one typeface equaling one kilo of lead characters in one given style and one given weight; the assortment of characters determined by linguistic factors and the frequency of letters in the given language)

Garamond ITC by Tony Stan, designed in 1970, is remarkable in the balance struck by its full and thin strokes; and the regularity of is serifs, lightly rounded and simultaneously concave in their horizontal angles. The counters, wide and open; the equilibrium of proportions between the median and baseline; the harmonious aspect of the regular rounded elements coalesce to make this typeface an excellent display font, something Apple was clearly aware of since it remained its display face of choice during Steve Jobs' stay with the company. As for its use in body text (8, 9, 10, 11, 12), its qualities become faults: too regular, too geometric, it does not bear long reading passages, for example those of a novel. Moreover it features heavy character sizes (the heaviest among the examples listed above). One would be better off using Stempel's Garamond to set a book or brochures, where typographic crowding starts intervening in the economic process of the edition.

Berthold's Garamond Free Fonts , with the exception of the sharp angle of the a and m (4, 10) corresponds best to the spirit of that designed in 16th century. It is modern-ancient in its forms by turn squarish and traditional, and the illusion of plume-work throughout the design. Slightly medium, or demi-, the regular corresponds equally well to the spirit of lead type 'stamping' the paper, unlike ITC's, resolutely thin and almost too delicate.

If I was taken to tradition, I would have a strong preference for Stempel's font, which to my sensibility is more of a Humanist-Garalde than a pure Garalde, because of the very Gothic a (and b, d, c) (6, 10): but the balance of wide- to thin-width strokes, the light rounding of serifs and their pronounced lengths as well as the character widths confer an authentic post-Gothic renaissance air to this alphabet. The one thing I would hold against it is its aggressive arms and letter-sizing, which makes it difficult to use for running text.

In the illustration below, one can easily spot strong differences between the Design Tutorials. The top and bottom serifs of capitals and the bottom of lower case characters brings to light widely diverging design sensibilities.

Of course, all of these originate from the same font. The cap-height of Berthold's H occupies the whole of the upper part of the line, while ITC's is almost 17% lower. This speaks volumes of Aaron Burns and Herb Lublin’s strategy during their exercise at the head of ITC: reducing the crowding of texts, a leitmotiv they applied to all ITC productions for twenty years. But in that case, why does their Garamond feature wider characters than Berthold? Therein lies the mystery of font creation. It is not enough simply to lower a design onto the drawing board (now virtual thanks to vector design suites) simply for it to chase less. The entire equilibrium of the alphabet contributes in determining the spacial economy of a typeface: cap-height, lower-case bowl height, character width, and of course programmed kerning patterns. The problem is high on the list of those given to the typographer in the brief for a paper wanting to renew its mise-en-page.

One last look is needed to really enter the anatomy of a typeface. Take a good look at the following figures (click to enlarge):

Two things stand out:

The heights of the letterforms diverge far more in the interior vertical space of the talus (the talus is the top part of metal type, on which the relief character sits. As such when you use 12 point Arial that does not by any means signify that the letter-height is 12 points — it would be roughly 66% the height of the body, such that a 12 point font gives a cap-height of roughly 8 points). The talus must accommodate capitals as well as ascending letters, which are often (e.g. Futura) taller than the cap-height, and also descendants.

The counter axes have very different angles depending on the typeface: Simoncinis and Bertholds are the most negative (which, optically, makes the letterforms appear to lean forwards). The Garamond of ITC and Monotype have the least inclination in their counters, which gives the alphabets a more static aspect. This can play on the reading Design Training Book when the eye seeks to press ahead as fast as possible.

Whether one is creating an alphabet or a logotype, one will always ask oneself these questions to compare, analyse, and decrypt alphabetic forms. These will allow the choice or design of the right form for the right usage.

And for a laugh, I came back to the topic in February 2007, when I published an article putting in perspective the forms of Garamond with different interpretations of a Johann-Sebastian Bach piece. Give it a listen here.