Logo Design Creation Process from Start to Finish by Expert Graphic Designer

We are very excited for share our site Please visit her Your Design Needs to see more of her amazing work. Many of you will find that she is a graphic designer that is very talented and experienced. She wrote this article to guide you through her own creative Logo Design process, from start to finish. Please feel free to contact us if you want to submit your article as well.

There are times when creating a logo can seem overwhelming. But in an industry where efficiency is key, I’ve learned a few tricks that help me to create logos that are effective, meet my clients’ objectives, and are portfolio pieces that I feel proud of. What better way to walk you through my process than by using a client case study?

Step 1: Getting to Know Your Client

When I first started working on kick’s logo development, the first thing I did was research. Because the logo is one of the single most important visual elements for a business, it is imperative that plenty of discussion is done. I always ask the same four questions:

1. What are the values of your business/company?
2. Can I see any current/previous marketing materials you have?
3. Who is your target audience?
4. Do you have any bits of inspiration for me to work from? In other words, paint swatches of colors you like or are currently using? Stock Photography of your business or products? How about patterns/images those really identify with your business?

Kick responded as follows: “We are a chic women’s boutique with a throw-back glam décor. We are located in a progressive and growing downtown area… We aim for the distinguished in tasted and in style. A woman who wants a stylish shoe that won’t hinder her daily activities; whether it be work or leisure… We have bright pink paint on our walls and we also like gold and black.”

At this time, kick also provided me with several pieces of artwork that really spoke to them and identified with their business. So now I had all the info I needed… What next?

Step 2: Generate Imagery

One of the biggest mistakes a designer can make, I’ve found, is to go straight to the computer and start plugging away at logo designs. Sure you may be feeling inspired after a chat with your client, but without really thinking, you’ll just be wasting time. Whether you’re stumped or you already have a few ideas floating around, this step has helped me out time and time again.

Sit down, grab some paper and a pen, and make a list. Title it anything you like, but the list should contain words that pertain to your client. For example, in kick’s case, I think of words like shoe, fashion, girl, woman, feminine, vintage, etc. You want to do this quickly and be sure to write down anything that pops into your head. By jotting down this list (whether they be nouns or adjectives), you’ll begin the process of generating visuals. These visuals can produce some pretty amazing Logo Design. Take a look at my list for kick below.