Remember how excited you were when you first designed your Logo? How beautiful you thought it was, and how you couldn't wait to get your first batch of business cards printed so you could show it off? How you excitedly described its meaning and subtleties to your mom (and your clients?) And the rush to the trademark office to get your new love "made official"—what excitement when the papers finally arrived!Where did that magical feeling go?
The problem is that you keep seeing your logo. Over and over again.
You spend time working on your marketing: creating flyers, updating your website, putting together your email newsletter, etc... And of course, each of those pieces includes your Logo Design (right?). Then you do your business development and billing: writing up proposals, processing client intake questionnaires, writing up invoices—again, all with your logo. Then there are the pieces that you see on a day to day basis: the business cards in your purse or wallet, your office signage, the promotional graphics on your car. Just in the process of running your business, you'll see your logo constantly. Did I mention constantly?
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